Bringing in Greenlight fundamentally changed how we operate as a business. They helped us understand the value of the data we were already sitting on, then guided us through acquiring new data, enhancing its quality, and activating it across our sales, editorial, and marketing teams.
By guiding us through the full data lifecycle, we unlocked entirely new revenue streams that hadn’t been visible to us before.
We never saw data as a revenue-generating asset until we were advised on how to monetize it. The team at Greenlight helped us source new datasets, clean and enrich what we already had, and package everything into commercial offerings for partners and advertisers.
The new data products we launched generate significant, recurring annual revenue and opened an entirely new category for our business. It was easily the highest ROI initiative we’ve executed in the past decade.